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About Our Founder

Alexis Frey is a woman who knows quite a bit about menswear. The daughter of a self-made clothing manufacturer, she grew up in New York City, frequently visiting her father’s office in the Empire State Building. “Take Your Daughter  To Work Day was my favorite holiday,” she says of her times spent as a child banging on typewriters and eating BLTs from the neighborhood diner. From a very young age, Alexis learned from her father’s rare mix of fashion sense and entrepreneurship, so she was uniquely positioned to take on the task of making modern men look good.

Before Alexis took to the family business, she tried her hand at many things, including competitive figure skating and modern dance. She loved art and theater. As an undergrad at Vassar College, Alexis majored in African studies and delved into Eastern religions. life/after/denim’s globalist outlook is due—in no small part—to her endless curiosity about world cultures.

After graduation, Alexis considered working in fashion back in New York, but fate drew her to Hong Kong, where her father’s manufacturing business—to this day, a strategic partner to life/after/denim— had its base. There, she found her true grind, schlepping bags of samples around the strange streets of a foreign city and working herself to the bone in every aspect of fashion and product development: tech design, pattern making, fabric development, wet processing, and production.

Her work abroad eventually took her to Southern China, where she spent months working in factories, building relationships, and learning. “[That trip] sealed the deal for me,” she says. “I became truly committed to making beautiful clothes.”

In 2009, back in the States and now knowing a thing or two about how to make clothes, Alexis began life/after/denim. Since then, she has navigated the duties of both creative director and fashion entrepreneur. “I owe a debt of gratitude to the people in my father's business for schooling me in the real world,” she says. “And to my wonderful team for their hard work, dedication, and talent.

For Alexis, life/after/denim has been the most exciting chapter of a personal adventure, filled with challenge and triumph. Much like the clothing itself, she expects LAD to last for years to come.