IN THE BEGINNING, THERE WAS ONLY DENIM...
Not so long ago, men’s casual wear consisted largely of jeans and their attendant surf-and-skate-inspired accoutrements. Every store was a sad sea of tees, sweats and cargo shorts, all in loose fits and sub-par materials. A lot of men wore prescriptive clothing that did not suit them.
No wonder they hated shopping: they had no options.
So we decided to create some. A company run primarily by women (and a few dapper LADs) with rather strong opinions about menswear, we make casually versatile items with careful attention to fit and quality. These are clothes a guy can put on any time, knowing he’ll look damn good.