Clean, laid-back and modern, life/after/denim is a contemporary menswear brand founded in Los Angeles, California in 2009 by childhood friends Alexis Frey and Michael Choi. Connected by a family partnership with deep roots in the apparel manufacturing industry, these two knew a thing or two about making clothes and (decidedly) took a fresh approach to classic American style.
The brand quickly garnered attention for its effortlessly cool styling that blended east coast sophistication with west coast cool. The result was the birth of a new cool—a lifestyle brand that captured the grit, the glamour, and the creativity that reflected the founders’ roots in LA and New York. This was a refreshing departure from the many surf, skate, and denim inspired brands flooding the market at the time.
And make no mistake; we love denim, and we know you do too. But the people wanted more, so we responded by making the best chinos, shirts, tees, sweaters, and jackets to hang alongside our most prized pairs of vintage blue jeans. As the saying goes around here, there is life after denim – start yours.
Our mission: Put the cool back into classic and the quality back into cool.
The result: An armory of casual luxury for today’s guy.
Today, life/after/denim collections can be found in the best boutiques and major retailers across the United States and overseas.