Here at life/after/denim, we create wardrobe staples, not basics. There’s a big difference here. Basic means boring. Staple means timeless. We make inspired staples that fit well and look great. They’re sharp, but relaxed; versatile, yet stylish. Why can’t a man have great style with minimal effort? Trick question. Because he can. It’s all about owning quality staples that can carry him through the day.