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You Have Your 401K and your Stocks, Now Invest in Your Style

By Josh Rubin

From your healthy 401k to your portfolio of blue chip stocks, you’ve made smart investments to insure a bright financial future for that man in the mirror. And while it may have taken longer than expected, you’re on the path to financial nirvana. While it feels great to invest in your future self, there’s nothing quite as thrilling as investing in your current self. So tap into the joy of instant gratification. As seasons change and temperatures dip, invest in your first impression with outerwear that’ll show immediate returns (without the transaction fees).

The Opening Bell

Stock prices rise and fall; markets shift; but the sound of the opening bell is exciting no matter the forecast. Make your fashion statement exciting too. Discard your old man-iform with a coat that stands out on the rack (and on your back) with life/after/denim’s Lombardi Coat (available in black, heather ivy league, and heather charcoal). In a shout-out to old-school cool and the greatest coach to prowl the frozen tundra of Lambeau field, this coat is the wool-blend trophy you’ll want to throw on. Whether you’re giving a legendary motivational speech on the sidelines in Green Bay or stepping straight from the cold into a meeting at the office, this stylish coat will make your opening statement ring loud and clear.

Pro Tip: For the guy looking for something more rugged but just as crowd stopping, look into the utilitarian Dockland Jacket.

Diversify Your Sweater Portfolio

As every investor knows, diversification is key to having a portfolio that can withstand the fluctuations of a temperamental market. Why not apply the same principle to your wardrobe? Until now your sweater collection has been a mix of boring, stiff pullovers in different faded grays. Their stock is falling—and falling fast—and it’s never going to recover. We recommend sell, and sell now, with a big buy on the life/after/denim Flemming Crew (available in evergreen, navy, and dark chestnut). You’ll feel like a million bucks as you slip into this 100% merino wool crew. With the versatility of merino, it will add an immediate infusion of color, breathability, and understated style to your fall and winter wardrobe—your portfolio will thank you.

Pro Tip: Pair this guy with the Weekend Chino (now available in longer lengths) for on office friendly look.

That High-Risk, High-Reward Start-Up

Cardigans can be an extremely volatile investment—rocking the wrong one will make your own style stock plummet. Lucky for you, the Sport Cardigan (available in black and field green) is no risk and all reward. This is not your grandpa’s stuffy sweater or the tired choice of a 90’s sitcom dad—it’s the kind of sweater you always wished you could be friends with, but were afraid to talk to. You think cardigans have to have buttons? Not this one. No matter how you wear it, the Sport Cardigan will pay huge dividends.

Pro Tip: Zip it up when the temperatures dip, or wear it open when you want to show off your layered look.