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Why We’re Obsessed with the Weekend (and the Weekend Chino)

By Josh Rubin

Tick… Tick… Tick… It’s Friday, one minute to quitting time. Your eyes are locked on that second hand’s victory lap. Boy, that sucker is milking it. You pack up, power down, and finally set foot into the world a free man — there’s no greater joy. Well, life/after/denim has bundled that joy into the Weekend Chino.

Not to be confused with The Weeknd’s chinos — we keep all our vowels, and these chinos are exactly where you’ll want to keep your vowels over the next two days. Grab a glass of your favorite whatever, throw on a pair of these bad boys, and bask in their chino glory. The 100% peached cotton twill will make your overworked legs feel right at home. And like your favorite wine, this varietal will pair amazingly with just about anything.

Your Weekend Errands

Part of your weekend is always spent playing catch-up. When you need to get s//t done around the house, or go out and run some errands, throw on your favorite chino and effortlessly look good in their slim, tapered fit. With sand, olive, medium gray, terra cotta, blue agave, and black to choose from, there’s a colorway for every mood and activity.

On mild spring days, cap your chinos with a Short Sleeve Tee (available in adobe, blue agave, olive, pacifico, and white). This crazy soft 100% jersey cotton number will quickly become your favorite short sleeve layer. It’s straightforward with a no-nonsense style, just like you when you’re on a mission to check things off that to-do list.

Throw on the Cancun Striped Hoodie (available in heather grey and black) and flip up the hood to fight off a chilly day at the farmer’s market or make that pharmacy run incognito. In the hoodie you’ll be comfortable, but if you happen to run into a hottie, you’ll be clear for a safe and stylish approach.
Why We’re Obsessed with the Weekend (and the Weekend Chino)

Your Weekend Date

You’ve spent the entire week sneaking glances at your phone and hiding that goofy smile in meetings. You planned the PERFECT DATE, and it’s finally date night. Your hyper-textual relationship is about to come to its climax, but to seal the deal, make sure your style is locked down. Pair your Weekend Chino with a sharp button down. If you need an added layer, grab the Olvera Crew (available in heather olive, heather sand, and heather black) or San Juan Cardigan (available in heather olive, heather sand, and heather black) with a sharp button down and you’ll be good to go — whether to a late night walk on the beach, a crawl through the bar scene, or a romantic dinner.

Your Weekend Getaway

The transition from winter to spring can be a bumpy ride; you avoid backsliding into a seasonal funk by escaping for the weekend. Throw a couple of pairs of the Weekend Chino into your bag, along with a patterned shirt like the Cozumel Short Sleeve Shirt (available in white and cactus). This 100% cotton button-down beauty, cut for an easy, retro-inspired fit, will make you look your best, even if you’re not quite ready to show off your summer bod. (Don’t worry— you have another couple months.)

On those weekends when time and money won’t let you get far enough away, the Pineapple Express Shirt will take you to a tropical oasis… even if the most tropical thing about your vacation is “Havanna” by Camila Cabello playing on repeat. Featuring a playful pineapple print on cotton seersucker, this shirt will have you stylin’ and profilin’ even if you take it back to East Atlanta (na na na).


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