A free admission modern art museum called The Broad opened in Downtown Los Angeles last Sunday. To no one's surprise, it has received quite a bit of attention. If you haven’t already reserved your tickets to visit, we suggest doing so soon.
The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad. The museum is designed by Diller Scofidio + Renfro in collaboration with Gensler and offers free general admission. It's home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building features two floors of gallery space to showcase The Broad’s comprehensive collection and is the headquarters of The Broad Art Foundation’s worldwide lending library.
Eli and Edye Broad have been building their collection of postwar and contemporary art over the last five decades. With a belief that the greatest art collections are built when the art is being made, the Broads took to collecting art of their own time.
With in-depth representations of influential contemporary artists like Jean-Michel Basquiat, Barbara Kruger, Cy Twombly, Ed Ruscha, Kara Walker, Christopher Wool, Jeff Koons, Joseph Beuys, Jasper Johns, Cindy Sherman, Robert Rauschenberg, and more, plus an ever-growing representation of younger artists, The Broad enriches, provokes, inspires, and fosters appreciation of art of our time.
(via The Broad)