With a focus on surfing, skating, art, music and photography, Monster Children has a little something for everyone.
For an early issue of the magazine Monster Children -- the sumptuously produced skate/art/fashion magazine Campbell Milligan cofounded in 2003, based in Los Angeles and Sydney, Australia -- he prevailed upon the artist Thomas Campbell to hand-paint a barcode on the cover. Though this might have been a sound aesthetic decision, from a strictly utilitarian point of view the experiment was less than a raging success.
Whether it is his deconstruction of the barcode's orderly stripes, or the idea that a skate/surf/snowboard magazine need shy away from high culture, design and fashion, Campbell Milligan has never shied from iconoclasm.
"In the early years we were little s---s," Milligan, Monster Children's creative director and publisher, wrote in an e-mail. "If someone told us green was a bad-selling color for the cover, next issue would be a green [camouflage] cover. Barcodes. Who uses them? Apparently lots of people, as we found out."
Milligan's original goal was to create a magazine that could illuminate the singular sensibilities skateboarding spawns and ensure that one outlet would always remember that skateboarding will never be just a sport, but a way of seeing and being in the world.
"We started Monster Children with the idea being that if we made it past 10 issues, it would be a success," Milligan writes. "So making it to our 10th year is a little bewildering. The magazine spawned from our own lives and interests. We grew up skateboarding and surfing, so of course we read surfing and skateboard magazines religiously. But as we got a little older, our tastes matured; everyone's did. We discovered that the same people who liked the work of, say, Richard Prince were also big fans of Gonz or Jason Lee. Skateboarding has always fostered creativity, though."